Bold ideas can be scary. Sometimes, working within the confines of briefs and strategies, bold can become diluted because we haven’t ‘proof that it works.’
To help solve this problem, in 2017 we gave birth to ‘Fuck It Friday’.
Fuck It Friday takes place once a month and a cross-section of talent from the agency gets stuck in and throws caution to the wind in a bid to do new, bold, free-form creative work.
Our first FIF took place this January. At the crack of dawn, we spontaneously undertook a gif-shoot in an abandoned cinema, in complete darkness with new faces from our LOVE NETWORK eager to work with us.
Our second FIF revealed what happens when we mix a load of fluro orange paint, some mirrors and a slow mo camera.
‘Fuck It Friday’ is an experiment in creative freedom with no defined deliverable output, and our newest way to stay bold.
Watch this space....
March 09, 2017