As an Irish owned business, Life Style Sports were keen to continue its brand ambassador recruitment with the cream of Ireland’s urban art and hip-hop scene. And we were keen to work with the scene again. Partnering with Hare Squead, Stephen May from SM Customs and Jonathan Lee, footwear buyer from Life Style Sports, we aimed to shine a light on those who are blazing a trail and embracing the current resurgence of the vibrant and exciting sneaker culture in Ireland. 

“Trainer Council” is the second phase of the cutting-edge, bold, idea that we brought to the “Trainer Central” campaign. This time, we were tasked with pushing the boundaries even further to create a razor-sharp advertising campaign that spread across out-of-home (metro panels, metropoles, six sheets and digi screens), in-store, digital and social.